Allweathers

The Overview

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The Process

The design and build of a website is only the beginning of a process that requires a complete bespoke roadmap, in order to achieve a market leading website. We divide the project into stages to allow us to focus our efforts efficiantly.

Before we begin....

Competitor and Industry Research

We understand that whether you are new to ecommerce or an established online business, getting more from your website is essential. Our custom themes are created based on research and competitor analysis. Your Designer will study both the competition and the sector in general, getting a feel for industry standards whilst identifying areas where we can help elevate your new shop above the rest!

Then onto the visuals....

Designing for user experience

Desktop & Tablet

Desktop and tablet users are able to view the full product details on the category page. The tables allow a customer to view all of the options without having to click into each product main page.

Mobile UX

For mobile users, we minimised the need to scroll when browsing products by opting for the grid view. We tailored the mobile site to give the best posible experience for the user, whilst also allowing them the full functionaility from the website..

Next we developed the website...

Market Leading Features

Size Guides

We added a size guide feature to the website as this can be essential for clothing prducts, as many brands vary in sizes. We noticed a rise in the conversion rates since we added this function.

Mega Menu

With hundreds of categories the menu needed totally re-working. Allowing the customer to drill down to third-level categories, increased the usability and therefore the conversion rate on site.

Intutive Filtering

Most of the products on their website are clothing, so when we built the website we also introduced product attributes for size, colour, price and more. This allowed customers to quickly filter and find what they needed.

Bundled Products

The client wanted to offer discounts on Barbour shirts when bought with a Jacket. We developed a feature to allow him to easily do this in the admin and we created graphics to display this to customers.

Predicitive Search

We noticed a high number of customers using the search, but not typing the correct name of making spelling mistakes. By developing a predictive search feature, users can see suggested terms when they start to type.

Wishlist

For websites that sell clothing and fashion, we always like to suggest using a wishlist. Users are now able to save items they like for later. We then have the option to send emails reminding them of items they left in their wishlist.

GDPR Compliant Checkout

The new laws that came into place in May 2018 meant we had to make changes to the checkout process. There is now a clear message and checkout process explaning how the website will gather their data.

Intergrated Blog

By creating a blog feature, we add fresh, new content every month to the website. By improving their SEO we have seen a huge increase in organic traffic in the last 12 months.

Our work didn't stop there...

Marketing, Monitoring and Optimisation

Get ahead, and stay ahead...

We constantly monitor the performance of the website

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The Results

The actual design and build of a website is only the beginning of a process that requires a complete bespoke roadmap, in order to achieve a market leading website. We divide the project into two stages to allow us to focus our efforts efficiantly. Below we explain what is involed in each phase and why every part plays an important part in the end result.

Based on a 12 month period from March 2017-2018 compared to the previous year 2016/2017

55.72%

Rise in organic traffic

40.61%

Increase in revenue

38.30%

Increase in conversion rate

Targetted keyword improvements

Top ranking keywords

By creating targetted landing pages and our ongoing SEO work we have seen an increase in the appearence in the top positions on page 1. Below are more keywords that have moved to the top...

  • #6Barbour Stockists
  • #4Barbour UK
  • #9Barbour Coats
  • #3Camping Shop Essex
  • #8Tilley Hats UK

Some of the technologies we use...