If SEO is about driving more traffic, then CRO aims to turn more of that traffic into the desired end result. Nowadays, the most productive websites are constantly monitored, analysed & amended to ensure the website evolves to always offer the optimum service for both owners and customers. We’ll ensure this happens for you...
Every online business is different, so it's vital to gain an insight into how your visitors use your website. We use the most effective market software to ensure that we understand both your business & customers prior to making any changes.
We use the latest software to see exactly what people are doing on your website - No guessing, just facts.
Heat mapping allows us to:
Reveal true website customer experience as we study the data in analytics software and watch video playbacks of your visitors.
Is your website designed with the user in mind?
Before we start the design process it’s important to plan where all the content is going to go, much like an architect would draw up a blueprint.It’s also a great way to plan out the flow of the website and which pages will link onto others.
Creating a detailed sitemap for your new website helps us to define and improve on the navigation structure for your customers. Between us, we’ll clarify exactly which pages your website will include and the most effective way for them to be presented. This provides the solid foundation on which we then create the functions & cosmetics!
With so much competition around, the usability factor of your website is crucial, even before the site’s aesthetics. By ‘UX,’ we mean User Experience. Once the layout has been confirmed, the designer can then get to work on making your website look beautiful! We make sure we give your customers the best possible experience through the following checklist:
We ensure your website works seamlessly across all devices and that you have the ability to update your own content.
The next stage is to build your website using HTML and CSS. We will look at your requirements and choose the best platform for you, whether Magento or WordPress. Using these great content management systems you will be able to make updates yourself, such as changing promotional graphics, writing blog posts or adding and editing products.
Visitors to your website will be using a wide range of devices; desktop, mobile and tablets. These devices vary in size and it is important that your customers are getting the best user experience however they view your website. We create a personalised solution for your business which may be a responsive design or a mobile-optimised version.
Your website is ready...It’s time to see the results
Now your website is ready we will discuss your next move to help increase your sales. This includes PPC campaigns, advice on how to run successful social media campaigns and write meaningful content or blog posts. We monitor all your site’s traffic and work together to take your business from strength to strength.
An A/B split test involves testing two versions of a web page with live traffic and measuring the effect each version has on your conversion rate. We can then make decisions on which way is best to go!